Alterna - Transformation after just one use.

‘Alterna Caviar Anti-Aging Haircare’ a trailblazer in the world of luxury haircare and styling.

Alterna’s anti-aging formulas are enriched with active botanical ingredients and are free from added parabens, sodium chloride, sulphates, gluten and synthetic colour. The ‘Age Control Complex’ is based on the science of anti-aging skincare, the proprietary complex contains a rich caviar extract with Omega 3 fatty acids and antioxidants, to nourish and prevent hair damage. These ingredients work in harmony to undo the effects of chemical, environmental and natural chronological ageing giving new life to your hair.


The caviar, which is sustainably harvested under controlled conditions, in the south of France, is one of nature’s richest sources of Omega-3 fatty acids which restores moisture, elasticity and shine to the hair.

Infinite Colour Hold

The CAVIAR Anti-Aging Infinite Colour Hold Collection keeps colour treated hair looking vibrant using Dual Capture Complex which is a proprietary blend of botanicals including Red Raspberry Leaf Oil and Sunflower Seed Oil, which offer potent antioxidants and rich fatty acids for the ultimate protection against ‘colour fade’.

As well as Infinite Colour Hold Shampoo and Conditioner this range is complete with Colour Hold Serum, and Top Coat Spray.

The Caviar Anti-Ageing serum is clinically proven to maintain colour vibrancy and shine for up to 70 days. This magic serum also protects the hair form heat up to 232,° leaving your hair smooth and shiny, whilst the Top Coat protects against humidity.

Replenishing Moisture Range

Hair Concerns. Anti-Aging, Hydration, Strength of hair

‘Replenishing Moisture’ Shampoo, Conditioner, Leave-in conditioning milk, CC Cream, Smoothing Gelée, Primer and Treatment Mask all contribute to this powerful replenishing range. Targeted to restore, rebalance and sealing in moisture, resulting in stronger, healthier hair while protecting your hair from colour fade.

This range’s ‘leave in’ moisture products provide humidity protection, anti-frizz and heat protection up to 238° without adding any extra weight to your hair.

Smoothing Anti-Frizz

If ‘frizz’ and ‘dryness’ are your primary hair concern then this range is your ‘Superhero’!! Caviar Anti-Aging Smoothing, Anti-Frizz Shampoo, Conditioner, Nourishing Oil, Blowout Butter and Dry Oil Mist are all enriched with climate control complex technology, controlling the level of moisture, which the hair accepts from the surrounding environment, that helps to keep your hair smooth, soft and less frizzy for up to 72 hours. All products in this range contain a blend of Camellia, Avocado and Abyssinian oils to control frizz.

Restructuring Bond Repair

Formulated with new and exclusive Caviar Bond Enforcing technology, the Caviar Anti-Aging Restructuring Bond Repair collection helps rebuild and seal the cuticle for up to ten washes. Clinically proven to reduce breakage and split ends by up to 99%, this technology is engineered to seal the hair cuticles that have been previously damaged by locking them down and smoothing the hair fibre.

With a collection of ‘leave-in’ rescue products, it is clinically proven to repair, reconstruct and rebuild the hair. This is the perfect range to use on dry, brittle, damaged or split hair.

Multiplying Volume

Caviar Anti-Aging Multiplying Volume is our first luxury haircare collection inspired by skin-plumping technology that nourishes and restores your hair’s natural fullness for supremely voluminous hair. Marine Plumping Complex is a blend of naturally volumizing extracts designed to thicken hair both instantly and over time while retaining moisture.

Clinical Densifying

The Caviar Anti-Aging Clinical Densifying Collection is specially formulated with Red Clover Densifying Complex, a proprietary blend of ingredients, designed to promote fuller, thicker, stronger hair that looks and feels denser from scalp to tip.

Additional Pro Tip: Because of the clinically, unique densifying ingredient in this Shampoo, it is a fantastic product to remove excess product build up and it’s also great to use before a deep conditioning treatment.

Professional Styling

The technology of Caviar Anti-Aging Style Collection combines all the luxurious benefits of the Age-Control Complex with ‘state-of-the-art’ styling technology that gives the hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. This army of professional styling products has something suited to every styling need.

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